Bassmasters

Role: Visual Designer
Team: Collaborated with Marketing team
Platform: Roku OS
Tools: Photoshop and Figma

Objective: The goal was to create a bold visual identity for Rich Eisen’s NFL Draft coverage—something that felt exciting, authoritative, and adaptable across YouTube thumbnails, motion bumpers, and Instagram reels.

Creative Strategy: We leaned into themes of ‘arrival’ and ‘legacy’—bold lighting and gritty textures reinforced the journey these athletes were on. Assets needed to read fast on mobile. I prioritized contrast, tight cropping, and modular type so they could be repurposed across formats.

Design Execution

Impact + Reflection

Process Insight

I created the fire texture using a custom Photoshop displacement map—here’s how it evolved.